Honda Siel Cars India Launches 10th Anniversary Edition of Honda City ZX

September 11, 2007 V-TEC with ABS & Airbags; More in every City

New Delhi, Sept 11: Commemorating 10 years of Honda Cars in India, Honda Siel Cars India (HSCI), leading manufacturer of premium cars in India, today launched the 10th Anniversary Edition of the Honda City ZX, with several new features.

The City ZX V-TEC now comes loaded with a host of safety and luxury features, such as a G-Con body, ABS, SRS Airbags and plush leather interiors.

HSCI has made several value-additions to the City ZX, which is an excellent combination of distinctive styling, interior comfort, fuel-efficiency and great performance. In fact, in the 10th Anniversary Edition, there is more in every City and two new colours.

In nearly a decade of its presence in India, Honda has established itself as a premium brand in the automobile sector, bringing in latest global models from the Honda stable into the country. All current Honda cars in India - City, Civic, Accord and CR-V are successful in their respective segments. All Honda cars are E-10 (10% ethanol blended with gasoline) ready which the Government of India is considering to implement in near future.

Speaking on the occasion, Mr. Masahiro Takedagawa, President and CEO, Honda Siel Cars India Ltd. said, "We have had a highly successful 10 years in India. Buoyed by the customer response, we are now preparing for the second phase of our growth and will be expanding our production and dealer capacities. As we augment our product portfolio, we will extend our presence into second tier towns and cities. "

"However, as we grow our business, we are committed to aligning our business objectives to the basic humanitarian values that Honda stands for. As a corporate, our future strategy is to focus on three basic principles − Safety, Environment and Energy Conservation, " he added.

Following are the details of the new features in each of variants of the 10th Anniversary Edition of the City ZX.

  • EXi Onwards − MP3 CD AM/FM Stereo with 4 speakers; New Key Design, New Design steering, Accessory Socket, Central Door Lock Switch, Thicker Chrome Rings and White Rear Lens.

  • GXi onwards - Front Fog Lamps, Side Step Garnish, 2 Keyless Entry Remote Transmitters, New Design Combi meter and new 1-Din MP3 CD AM/FM Stereo with 4 speakers.

  • VTEC Onwards - Superior 2-Din MP3 CD AM/ FM Stereo with 4 Speakers; premium dark woody panel, trunk spoiler as standard dealer fitment. Leather upholstery, ABS (Anti-lock Braking System), Dual SRS airbags for driver & front passenger.

  • VTEC will also be available without leather upholstery, ABS & SRS Airbags
About Honda Siel Cars India Ltd

HSCI was established in December 1995, with Honda Motor Co., (Japan) and Siel Ltd.(India) as the key promoters. Honda's models are strongly associated with safety, advanced design and technology, apart from its established qualities of durability, reliability Honda Siel Cars" state-of-the-art manufacturing unit was set up in 1997 at Greater Noida,U.P. and currently has a capacity of 50,000 cars annually. The company is planning to raise its capacity to 100,000 cars per annum by the end of 2007.

HSCI has recently launched the all-new, third generation CR-V and new Accord in itsportfolio.

Honda’s most successful global model, the eighth generation Civic was launched in July 2006 and has already become segment leader within a short span of time. The Honda City ZX, the largest selling sedan in India, is today recognized as one of the most successful car brands in India. To ensure consumer 's safety, Honda has recently added new safety features like Airbags and ABS in the car.

In 2006, three of Honda's four cars in the Indian market − City, Accord and CR-V, have ranked first in the TNS Total Customers Satisfaction Award.

Corporate awards of HSCI in 2006 includes: 'Indian Car of the Year ' (Honda Civic) by automobile media, "Manufacturer of the Year" by CNBC TV−18 Autocar, "SUV of the Year" (Honda CR-V) by NDTV Profit Car India & Bike India, "SUV of the Year" (Honda CR-V) by Overdrive, 'Best Driver's Car" award by CNBC TV-18 Autocar Auto Awards, 'Car of the Year' (Honda Civic) by CNBC TV-18 Autocar Auto Awards 2007, Jury Award for Civic in BS Motoring Awards and 'Car of the Year" (Honda Civic) by NDTV Profit Car India & Bike India Awards 2007, Viewers ' Choice ' award by NDTV, CNBC and Aaj Tak, TNS Total Customer Satisfaction Study − 2006 (Accord, CR-V & City), 'NDTV CNB-AAA PR & Communications Team of the Year '.

The company operates under the stringent standards of ISO 9001 for quality management and ISO 14001 for environment management.

For further information, please contact:

Honda Siel Cars India
Anita Sharma

Corporate Voice | Weber Shandwick
Poonam Tibrewal
Ph: 9811029543